Metaverse and AI Diffusion: An Empirical Assessment From a Financial Perspective

The metaverse has gained popularity in recent years but remains technically nascent. Theoretical literature highlights the key role of artificial intelligence (AI) in metaverse development, as AI is expected to bolster the creator economy, a key pillar of these platforms’ success. However, no empirical work confirms this expectation yet. To address this gap, we constructed two proxies—protometaverses and traditional video games—to isolate financial transactions specific to the metaverse toward AI from general trends in the gaming sector. We present empirical evidence from Crunchbase data on acquisitions and investments, confirming AIs role as a catalyst for metaverse development. Our analysis reveals that protometaverses are more likely than traditional video games to invest in and acquire AI startups controlling for several factors. In addition, we examine the specific types of AI targeted in these financial transactions and integrate the findings into a theoretical framework that highlights the structural specificities of AI applications in metaverses, distinguishing them from those in traditional video games. Finally, the results give credit to protometaverses as a relevant proxy for metaverse evolution, with a replicable categorization. This article contributes an empirical foundation to the theoretical literature on the subject, explaining it through an analytical framework that connects the economics of innovation and network effects. Moreover, we highlight specific implications for practitioners and policymakers in the metaverse industry.

Link: 10.1109/EMR.2025.3565995