{"componentChunkName":"component---src-templates-single-post-js","path":"/activites/positionnement-concurrentiel-des-plateformes-de-video-a-la-demande","result":{"data":{"currentpost":{"edges":[{"node":{"_rawBody":[{"_key":"fdf0eb0f2810","_type":"block","children":[{"_key":"23ffd8194508","_type":"span","marks":[],"text":"Dans un marché très concurrentiel, la sélection des contenus permet aux plateformes de se forger une identité éditoriale propre. Pour évaluer le degré de singularité de chacune des sept plateformes étudiées (Arte, Disney+, Max, Netflix, Universciné, Mubi et PrimeVidéo), l'équipe de la Chaire PcEn a mesuré leur éloignement par rapport au profil moyen sur différents critères."}],"markDefs":[],"style":"normal"},{"_key":"78095f5c6f58","_type":"block","children":[{"_key":"75f9f0f1e7330","_type":"span","marks":[],"text":"Mesurer la singularité : une approche statistique par l'écart à la moyenne"}],"markDefs":[],"style":"normal"},{"_key":"ada0985f7d3f","_type":"block","children":[{"_key":"4b586df97d0b0","_type":"span","marks":[],"text":"Comparer directement les catalogues des différentes plateformes s’avère délicat, car les immenses écarts de taille (effet volume) peuvent fausser l’interprétation. Pour contourner ce biais, nous avons analysé, à taille de catalogue donnée, la place relative de chaque service sur "},{"_key":"4b586df97d0b1","_type":"span","marks":["strong"],"text":"quatre critères : le genre, le pays de production, la langue et la décennie de sortie"},{"_key":"4b586df97d0b2","_type":"span","marks":[],"text":"."}],"markDefs":[],"style":"normal"},{"_key":"e5aa25105451","_type":"block","children":[{"_key":"55591117601b0","_type":"span","marks":[],"text":"Afin d'identifier les spécificités de chaque acteur, l'étude s'appuie sur deux indicateurs clés :"}],"markDefs":[],"style":"normal"},{"_key":"7e17b8ececca","_type":"block","children":[{"_key":"a74b6a66aae7","_type":"span","marks":["strong"],"text":"Le calcul d'un "},{"_key":"9ed6c5c28bce","_type":"span","marks":["strong","em"],"text":"z-score"},{"_key":"d446ad0b96bb","_type":"span","marks":[],"text":" : cet outil statistique permet d'identifier précisément quels genres, pays, décennies ou langues sont "},{"_key":"2d721bc84c24","_type":"span","marks":["strong"],"text":"significativement surreprésentés ou sous-représentés"},{"_key":"03ddf2cd7a5a","_type":"span","marks":[],"text":" sur une plateforme par rapport à la moyenne du marché."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"8c6815dd45b0","_type":"block","children":[{"_key":"d051a29e99870","_type":"span","marks":["strong"],"text":"La distance au profil moyen du marché"},{"_key":"d051a29e99871","_type":"span","marks":[],"text":" : en attribuant un \"score de différenciation\" basé sur la rareté des œuvres (par exemple, un film rattaché à un pays peu représenté obtient un score élevé), nous avons calculé une distance euclidienne globale. Cet indice synthétique permet de classer les plateformes selon l'ampleur de leur différenciation, c'est-à-dire de "},{"_key":"d051a29e99872","_type":"span","marks":["strong"],"text":"mesurer si elles proposent une offre standardisée ou des contenus marginaux et différenciants"},{"_key":"d051a29e99873","_type":"span","marks":[],"text":"."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"d889da43d40a","_type":"block","children":[{"_key":"48260111684e","_type":"span","marks":[],"text":"Des stratégies éditoriales très contrastées"}],"markDefs":[],"style":"h3"},{"_key":"0553797ec288","_type":"block","children":[{"_key":"2a11794a6471","_type":"span","marks":[],"text":"L'analyse de l'éloignement éditorial permet de classer les plateformes de la plus singulière à la plus proche des standards du marché."}],"markDefs":[],"style":"normal"},{"_key":"67999e9b452e","_type":"block","children":[{"_key":"e7e238276bc8","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"8b68bdbe2a79","_type":"figure","image":{"_type":"image","asset":{"_id":"image-0b4fc2bd7bd51b0fb287ec12241c90724c8e0c3b-3508x2480-jpg","_type":"sanity.imageAsset","_rev":"UfAvhZWq6lUENQbtWMUHgU","_createdAt":"2026-04-16T12:47:42Z","_updatedAt":"2026-04-16T12:47:42Z","assetId":"0b4fc2bd7bd51b0fb287ec12241c90724c8e0c3b","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.414516129032258,"height":2480,"width":3508},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAOABQDASIAAhEBAxEB/8QAGQAAAgMBAAAAAAAAAAAAAAAAAAEDBAYH/8QAIBAAAgICAgIDAAAAAAAAAAAAAQIDBAARBRIGUTEygv/EABQBAQAAAAAAAAAAAAAAAAAAAAL/xAAaEQEAAwADAAAAAAAAAAAAAAABAAIRAxJx/9oADAMBAAIRAxEAPwDtt/y3kI/IrXGik614/rOFJ3miqW7UcY2jSltHbMAcvyVO1oTdvzrFJQiadptadgATv1js0s6GQ8feoi6eSeCR3jDOnVvW8MdeMxR9Wbsd/OGCKf/Z"},"mimeType":"image/jpeg","originalFilename":"Visuels par plateforme_page-0002.jpg","path":"images/p74xb5qy/production/0b4fc2bd7bd51b0fb287ec12241c90724c8e0c3b-3508x2480.jpg","sha1hash":"0b4fc2bd7bd51b0fb287ec12241c90724c8e0c3b","size":980013,"uploadId":"BAUYNGM9hfv9xnxWLwT1dlYp5hblBnW7","url":"https://cdn.sanity.io/images/p74xb5qy/production/0b4fc2bd7bd51b0fb287ec12241c90724c8e0c3b-3508x2480.jpg","id":"image-0b4fc2bd7bd51b0fb287ec12241c90724c8e0c3b-3508x2480-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"d00018b3ceef4aa199787e97242d0e3e","owner":"gatsby-source-sanity","counter":58},"parent":null},"crop":{"_type":"sanity.imageCrop","bottom":0.07888151452507886,"left":0.057692307692307696,"right":0.034615384615384714,"top":0.11152214122511157},"hotspot":{"_type":"sanity.imageHotspot","height":0.03588398706980332,"width":0.006139209627581719,"x":0.5021141649048626,"y":0.4820580064650983}}},{"_key":"bd0061f8dda5","_type":"block","children":[{"_key":"903ab69f5bd0","_type":"span","marks":["strong"],"text":"Arte : le choix de la différence."},{"_key":"a19293b36f02","_type":"span","marks":[],"text":" Arte est la plateforme qui s’éloigne le plus du profil moyen. Elle se distingue par une forte surreprésentation des films de patrimoine (années 40 à 70), des genres "},{"_key":"ceebfdbf62b3","_type":"span","marks":["em"],"text":"History-War"},{"_key":"593f085b5f94","_type":"span","marks":[],"text":", "},{"_key":"d9e1ccd7d302","_type":"span","marks":["em"],"text":"Drama"},{"_key":"543ceccc385c","_type":"span","marks":[],"text":" et "},{"_key":"a1f4e3d482d4","_type":"span","marks":["em"],"text":"Thriller"},{"_key":"ded82fcf0bc1","_type":"span","marks":[],"text":", ainsi que par un positionnement très européen avec une majorité de films francophones (50 %)."}],"markDefs":[],"style":"normal"},{"_key":"14d6e251265d","_type":"block","children":[{"_key":"b857e0b46df5","_type":"span","marks":["strong"],"text":"Disney+ : une différenciation par les genres au service d’une marque forte"},{"_key":"fedeb6e96070","_type":"span","marks":[],"text":" La plateforme opère une logique de valorisation de ses propres franchises, ce qui entraîne la plus faible diversité géographique et linguistique de l'échantillon (87 % de films anglophones). Disney+ surreprésente très largement les genres "},{"_key":"98627dcbd796","_type":"span","marks":["em"],"text":"Family"},{"_key":"d130dffe5cb3","_type":"span","marks":[],"text":", "},{"_key":"f4e7496d2911","_type":"span","marks":["em"],"text":"Animation"},{"_key":"9173dfe51744","_type":"span","marks":[],"text":" et "},{"_key":"deafe657a20c","_type":"span","marks":["em"],"text":"Musical"},{"_key":"9e4e45be0971","_type":"span","marks":[],"text":"."}],"markDefs":[],"style":"normal"},{"_key":"4cf7dc01d6e5","_type":"figure","image":{"_type":"image","asset":{"_id":"image-819b73c2fcb73a0f616cdd603c3b469ee796b23b-3508x2480-jpg","_type":"sanity.imageAsset","_rev":"0UGHhjkvfrNAmtp9nx677W","_createdAt":"2026-04-16T12:50:22Z","_updatedAt":"2026-04-16T12:50:22Z","assetId":"819b73c2fcb73a0f616cdd603c3b469ee796b23b","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.414516129032258,"height":2480,"width":3508},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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"},"mimeType":"image/jpeg","originalFilename":"Disney.jpg","path":"images/p74xb5qy/production/819b73c2fcb73a0f616cdd603c3b469ee796b23b-3508x2480.jpg","sha1hash":"819b73c2fcb73a0f616cdd603c3b469ee796b23b","size":1016810,"uploadId":"idGrpjWjBh82Dl6VbORD1q3rKrZMCN98","url":"https://cdn.sanity.io/images/p74xb5qy/production/819b73c2fcb73a0f616cdd603c3b469ee796b23b-3508x2480.jpg","id":"image-819b73c2fcb73a0f616cdd603c3b469ee796b23b-3508x2480-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"a063fe0adb2b0b765c0679299d2a0466","owner":"gatsby-source-sanity","counter":47},"parent":null},"crop":{"_type":"sanity.imageCrop","bottom":0.07616146230007614,"left":0.07307692307692305,"right":0.05192307692307696,"top":0.10880208900010888},"hotspot":{"_type":"sanity.imageHotspot","height":0.815036448699815,"width":0.875,"x":0.510576923076923,"y":0.5163203133500164}}},{"_key":"bc50ca8df81b","_type":"block","children":[{"_key":"d2d1d9dd305c","_type":"span","marks":["strong"],"text":"Max : La culture anglo-saxonne à l’honneur"},{"_key":"a8ce8efe9689","_type":"span","marks":[],"text":" À l'instar de Disney+, Max repose sur ses créations internes, générant une faible diversité (plus de 80 % de films anglophones). Elle se singularise fortement par le genre "},{"_key":"61527a722218","_type":"span","marks":["em"],"text":"Biography"},{"_key":"c5dc108328b9","_type":"span","marks":[],"text":" (et dans une moindre mesure "},{"_key":"dd15fd36051a","_type":"span","marks":["em"],"text":"Western"},{"_key":"f61a6ec6f42d","_type":"span","marks":[],"text":"), et par les productions issues des États-Unis et du Royaume-Uni."}],"markDefs":[],"style":"normal"},{"_key":"940fc347aeab","_type":"figure","image":{"_type":"image","asset":{"_id":"image-f5d50457a628c0fd50aaec1cf45a8dfac4773fcf-3508x2480-jpg","_type":"sanity.imageAsset","_rev":"UfAvhZWq6lUENQbtWMV2yA","_createdAt":"2026-04-16T12:50:38Z","_updatedAt":"2026-04-16T12:50:38Z","assetId":"f5d50457a628c0fd50aaec1cf45a8dfac4773fcf","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.414516129032258,"height":2480,"width":3508},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAOABQDASIAAhEBAxEB/8QAGgAAAQUBAAAAAAAAAAAAAAAAAAEDBAUGB//EACAQAAIBBAMAAwAAAAAAAAAAAAECAwAEERIFBkEhUZH/xAAUAQEAAAAAAAAAAAAAAAAAAAAD/8QAGBEBAAMBAAAAAAAAAAAAAAAAAgABAxH/2gAMAwEAAhEDEQA/AOxdg7ty1l2CXjoOLd4AwUSgH9rU2F3exRKHieXbDbOwyM1atbkzl9l1PhWm5+PimleQ/DMMEimWpRo0eQs80VdpdkmCRnjDOmp+s0UlrEYYQjNsR6aKGLP/2Q=="},"mimeType":"image/jpeg","originalFilename":"Max.jpg","path":"images/p74xb5qy/production/f5d50457a628c0fd50aaec1cf45a8dfac4773fcf-3508x2480.jpg","sha1hash":"f5d50457a628c0fd50aaec1cf45a8dfac4773fcf","size":972690,"uploadId":"S4XCZ0h7VbeAFFGEoESgdbUZj8grhnMZ","url":"https://cdn.sanity.io/images/p74xb5qy/production/f5d50457a628c0fd50aaec1cf45a8dfac4773fcf-3508x2480.jpg","id":"image-f5d50457a628c0fd50aaec1cf45a8dfac4773fcf-3508x2480-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"00665d83c41069fb8bf66171330fe4bb","owner":"gatsby-source-sanity","counter":59},"parent":null},"crop":{"_type":"sanity.imageCrop","bottom":0.08372930316287441,"left":0.07399577167019031,"right":0.044397463002114224,"top":0.12559395474431168},"hotspot":{"_type":"sanity.imageHotspot","height":0.7906767420928139,"width":0.8816067653276954,"x":0.514799154334038,"y":0.5209323257907186}}},{"_key":"f48583672ea1","_type":"block","children":[{"_key":"875fd8089119","_type":"span","marks":["strong"],"text":"Netflix : un catalogue important, multilingue et tourné vers la nouveauté"},{"_key":"4996e7f700e4","_type":"span","marks":[],"text":" Netflix s'appuie sur un volume important (offre généraliste) tout en se distinguant par une stratégie fortement axée sur la nouveauté : 55 % de ses films sont sortis après 2020. Elle offre également la plus grande variété linguistique de l'échantillon (54 langues), bien que l'anglais y reste dominant à 56 %."}],"markDefs":[],"style":"normal"},{"_key":"f9d80a220f1d","_type":"figure","image":{"_type":"image","asset":{"_id":"image-3b91a81f3ce17a1c889cf3aa7a36c8eadccce829-3508x2480-jpg","_type":"sanity.imageAsset","_rev":"EOC01MDvW0WfsNDvFCYKI7","_createdAt":"2026-04-16T12:51:00Z","_updatedAt":"2026-04-16T12:51:00Z","assetId":"3b91a81f3ce17a1c889cf3aa7a36c8eadccce829","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.414516129032258,"height":2480,"width":3508},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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"},"mimeType":"image/jpeg","originalFilename":"Netflix.jpg","path":"images/p74xb5qy/production/3b91a81f3ce17a1c889cf3aa7a36c8eadccce829-3508x2480.jpg","sha1hash":"3b91a81f3ce17a1c889cf3aa7a36c8eadccce829","size":1070890,"uploadId":"RaErwHcvuM25ze3ViVmggs8msztRFOSB","url":"https://cdn.sanity.io/images/p74xb5qy/production/3b91a81f3ce17a1c889cf3aa7a36c8eadccce829-3508x2480.jpg","id":"image-3b91a81f3ce17a1c889cf3aa7a36c8eadccce829-3508x2480-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"1eba3f9ea54c4bb6c011f7df7ee48f2a","owner":"gatsby-source-sanity","counter":60},"parent":null}}},{"_key":"9857b4b57fa9","_type":"block","children":[{"_key":"7bb620ee7c98","_type":"span","marks":["strong"],"text":"Universciné : une offre généraliste ouverte sur l’international"},{"_key":"f112bc5ae53a","_type":"span","marks":[],"text":" Universciné se démarque par une surreprésentation du genre "},{"_key":"572bcccd4fc2","_type":"span","marks":["em"],"text":"Documentary"},{"_key":"6e4b6497cc83","_type":"span","marks":[],"text":" et une forte présence des films des années 30. Fait notable, les films anglophones y sont minoritaires (43 %) et son offre est centrée en majorité sur la France, traduisant le respect de ses obligations réglementaires."}],"markDefs":[],"style":"normal"},{"_key":"1c9ef4501f34","_type":"figure","image":{"_type":"image","asset":{"_id":"image-bfaabd69f5261a0d1c77f1539463bd8bba3d2175-3508x2480-jpg","_type":"sanity.imageAsset","_rev":"0UGHhjkvfrNAmtp9nx68nJ","_createdAt":"2026-04-16T12:51:14Z","_updatedAt":"2026-04-16T12:51:14Z","assetId":"bfaabd69f5261a0d1c77f1539463bd8bba3d2175","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.414516129032258,"height":2480,"width":3508},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAOABQDASIAAhEBAxEB/8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUCAwQH/8QAHxAAAgEFAAMBAAAAAAAAAAAAAQIDAAQFERIGQVGR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgP/xAAZEQADAQEBAAAAAAAAAAAAAAAAAhEBAxL/2gAMAwEAAhEDEQA/AO3Zfy+8gzsuMhsZSu+RKFOv2nljPkIlBdBJ0AdPINimzWxNwX6GvmqoucXFPctMSwZl5OjqqMy7JkBzxlvrbTRDLOyAvEAfgNFTtYjDCEZuyPZoqYz/2Q=="},"mimeType":"image/jpeg","originalFilename":"univ.jpg","path":"images/p74xb5qy/production/bfaabd69f5261a0d1c77f1539463bd8bba3d2175-3508x2480.jpg","sha1hash":"bfaabd69f5261a0d1c77f1539463bd8bba3d2175","size":1053711,"uploadId":"IfOYMlAPiqf6mx2jKsM9b4bfzQQqIy5U","url":"https://cdn.sanity.io/images/p74xb5qy/production/bfaabd69f5261a0d1c77f1539463bd8bba3d2175-3508x2480.jpg","id":"image-bfaabd69f5261a0d1c77f1539463bd8bba3d2175-3508x2480-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"07ea9f24e9190cc1eef1487958607daf","owner":"gatsby-source-sanity","counter":61},"parent":null}}},{"_key":"6ee43ddc024d","_type":"block","children":[{"_key":"8eec019ea3b2","_type":"span","marks":["strong"],"text":"Mubi : les cinémas du monde"},{"_key":"c9a1accfff10","_type":"span","marks":[],"text":" Mubi affiche un positionnement atypique : si elle semble statistiquement proche de la moyenne globale en raison d'une répartition très équilibrée, elle se distingue dans les faits par une très grande ouverture géographique (44 pays représentés, le cinéma américain ne pesant que 25 %) et un attrait pour les films de patrimoine, particulièrement ceux des années 80."}],"markDefs":[],"style":"normal"},{"_key":"55d26c1b35f1","_type":"figure","image":{"_type":"image","asset":{"_id":"image-4ef1a3772dbfc1df900caf1f54c8f901fa2331b2-3508x2480-jpg","_type":"sanity.imageAsset","_rev":"0UGHhjkvfrNAmtp9nx69hC","_createdAt":"2026-04-16T12:51:30Z","_updatedAt":"2026-04-16T12:51:30Z","assetId":"4ef1a3772dbfc1df900caf1f54c8f901fa2331b2","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.414516129032258,"height":2480,"width":3508},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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"},"mimeType":"image/jpeg","originalFilename":"mubi.jpg","path":"images/p74xb5qy/production/4ef1a3772dbfc1df900caf1f54c8f901fa2331b2-3508x2480.jpg","sha1hash":"4ef1a3772dbfc1df900caf1f54c8f901fa2331b2","size":1052709,"uploadId":"emzmLuojTjoga1dc1rzOJsg2Wnk9dPDP","url":"https://cdn.sanity.io/images/p74xb5qy/production/4ef1a3772dbfc1df900caf1f54c8f901fa2331b2-3508x2480.jpg","id":"image-4ef1a3772dbfc1df900caf1f54c8f901fa2331b2-3508x2480-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"42f7764968160d3c6b38f463d74d2585","owner":"gatsby-source-sanity","counter":62},"parent":null}}},{"_key":"da4a1a0c9e80","_type":"block","children":[{"_key":"29cd5e65b3a4","_type":"span","marks":["strong"],"text":"PrimeVidéo : une généraliste grand public"},{"_key":"5bcf0a5de355","_type":"span","marks":[],"text":" PrimeVidéo présente le profil le plus proche de la moyenne du marché. Malgré la taille immense de son catalogue, sa diversité linguistique et géographique reste très faible proportionnellement à son offre (73 % de films anglophones). Elle se distingue toutefois par une forte appétence pour le genre "},{"_key":"65a4d6d5973f","_type":"span","marks":["em"],"text":"Horror"},{"_key":"2e17185bbb1b","_type":"span","marks":[],"text":", qui constitue 14 % de son catalogue"}],"markDefs":[],"style":"normal"},{"_key":"d12219c8e3c0","_type":"figure","image":{"_type":"image","asset":{"_id":"image-d0a4d3dcbcf36759f189fce8fc2073eba5e15447-3508x2480-jpg","_type":"sanity.imageAsset","_rev":"UfAvhZWq6lUENQbtWMVQMK","_createdAt":"2026-04-16T12:51:42Z","_updatedAt":"2026-04-16T12:51:42Z","assetId":"d0a4d3dcbcf36759f189fce8fc2073eba5e15447","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.414516129032258,"height":2480,"width":3508},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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"},"mimeType":"image/jpeg","originalFilename":"Prime.jpg","path":"images/p74xb5qy/production/d0a4d3dcbcf36759f189fce8fc2073eba5e15447-3508x2480.jpg","sha1hash":"d0a4d3dcbcf36759f189fce8fc2073eba5e15447","size":1050183,"uploadId":"pZFI3en1TVZSZUoYX2rCRipTur7WQYcX","url":"https://cdn.sanity.io/images/p74xb5qy/production/d0a4d3dcbcf36759f189fce8fc2073eba5e15447-3508x2480.jpg","id":"image-d0a4d3dcbcf36759f189fce8fc2073eba5e15447-3508x2480-jpg","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"583da4f09af20bd5f536267bf785ff54","owner":"gatsby-source-sanity","counter":63},"parent":null}}},{"_key":"396f397f0a1d","_type":"block","children":[{"_key":"65fe920ebec4","_type":"span","marks":["strong"],"text":"Nouveaux outils de visualisation : cartographier les angles morts du marché"}],"markDefs":[],"style":"h3"},{"_key":"19d475cbe628","_type":"block","children":[{"_key":"c105b13503a2","_type":"span","marks":[],"text":"Afin de rendre ces données accessibles, l'étude s'accompagne de cartographies interactives (réalisées avec Plotly et Graphistry) permettant de visualiser l'organisation des catalogues par genre et par pays."}],"markDefs":[],"style":"normal"},{"_key":"10d751d9dd49","_type":"block","children":[{"_key":"8a61d512de3d0","_type":"span","marks":[],"text":"Afin de mieux visualiser l’organisation des catalogues, nous proposons des visualisations des catalogues de chaque plateforme, par genre et par pays. Grace à ces sept cartographies (accessibles en cliquant sur le nom de chaque plateforme) nous offrons la possibilité de cerner en un regard la composition de chaque plateforme selon la diversité des films qu’elle propose. Ensuite, pour chaque genre, la répartition est présentée à travers six nuages distincts ; un pour chacun des cinq principaux pays, et un dernier regroupant tous les autres."}],"markDefs":[],"style":"normal"},{"_key":"964919ce2a59","_type":"figure","image":{"_type":"image","asset":{"_id":"image-904e563cf0ffc9d30dde49afd392fb6cee9f4abd-1669x593-png","_type":"sanity.imageAsset","_rev":"UfAvhZWq6lUENQbtWMYc29","_createdAt":"2026-04-16T13:01:06Z","_updatedAt":"2026-04-16T13:01:06Z","assetId":"904e563cf0ffc9d30dde49afd392fb6cee9f4abd","extension":"png","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":2.8145025295109614,"height":593,"width":1669},"hasAlpha":true,"isOpaque":true,"lqip":"data:image/png;base64,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"},"mimeType":"image/png","originalFilename":"carto to use.png","path":"images/p74xb5qy/production/904e563cf0ffc9d30dde49afd392fb6cee9f4abd-1669x593.png","sha1hash":"904e563cf0ffc9d30dde49afd392fb6cee9f4abd","size":274044,"uploadId":"s5fMko9nr04m04dIu1v4jIaQmT6yNr0i","url":"https://cdn.sanity.io/images/p74xb5qy/production/904e563cf0ffc9d30dde49afd392fb6cee9f4abd-1669x593.png","id":"image-904e563cf0ffc9d30dde49afd392fb6cee9f4abd-1669x593-png","children":[],"internal":{"type":"SanityImageAsset","contentDigest":"21b84cd651bbdd5ffc7cad0bd1b38667","owner":"gatsby-source-sanity","counter":64},"parent":null}}},{"_key":"c37117b69377","_type":"block","children":[{"_key":"6f5161944211","_type":"span","marks":["90865bb57375"],"text":"Cliquer     ici pour ouvrir la cartographie dans le navigateur"}],"markDefs":[{"_key":"90865bb57375","_type":"link","blank":true,"href":"https://lenalaq.github.io/carto/"}],"style":"normal"},{"_key":"45b6e635af1e","_type":"block","children":[{"_key":"3f61d296c4b9","_type":"span","marks":[],"text":"Nous avons également développé un "},{"_key":"207561cf7984","_type":"span","marks":["strong"],"text":"outil de simulation pour les spectateurs"},{"_key":"f434194886e5","_type":"span","marks":[],"text":", permettant de filtrer les films par décennie, genre et pays d'origine."}],"markDefs":[],"style":"normal"},{"_key":"692bc0888815","_type":"block","children":[{"_key":"71d96ae10daf0","_type":"span","marks":[],"text":"Nous avons développé "},{"_key":"e9e537be238e","_type":"span","marks":["9d3ac19e64fd"],"text":"un outil"},{"_key":"2ea9e73cdc64","_type":"span","marks":[],"text":" de simulation interactif pensé pour les spectateurs, véritable guide d'exploration pour trouver la plateforme la plus adaptée à leurs attentes.\nSon fonctionnement est simple : l'utilisateur filtre les films selon trois critères précis (la décennie de sortie, le pays de production et le genre). Il peut ainsi simuler des envies très spécifiques, comme par exemple chercher quelle offre est la plus riche en films coréens des années 90. Une fois les paramètres sélectionnés, "},{"_key":"71d96ae10daf1","_type":"span","marks":["strong"],"text":"l’interface identifie instantanément la plateforme dont le catalogue contient le plus grand volume de films"},{"_key":"71d96ae10daf2","_type":"span","marks":[],"text":" correspondant à ces choix (proposant également des exemples de ces films)."}],"markDefs":[{"_key":"9d3ac19e64fd","_type":"link","href":"https://platform-s5o8lx5gducvw4axujnt4e.streamlit.app/"}],"style":"normal"},{"_key":"84e0e18fffe0","_type":"block","children":[{"_key":"d51cdeac2d4f","_type":"span","marks":["e29caf92014f"],"text":"Pour acceder à l'outil en ligne   : cliquer ici"},{"_key":"9132028a1136","_type":"span","marks":[],"text":" "}],"markDefs":[{"_key":"e29caf92014f","_type":"link","blank":true,"href":"https://platform-s5o8lx5gducvw4axujnt4e.streamlit.app/"}],"style":"normal"}],"id":"-4e563c6b-efa0-5446-97c6-918068120137","mainImage":{"asset":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://cdn.sanity.io/images/p74xb5qy/production/0df187016f7fe2cd19429e511b2c2423ffcf8082-1170x1147.png?w=1170&h=1147&auto=format","srcSet":"https://cdn.sanity.io/images/p74xb5qy/production/0df187016f7fe2cd19429e511b2c2423ffcf8082-1170x1147.png?rect=1,0,1169,1147&w=320&h=314&auto=format 320w,\nhttps://cdn.sanity.io/images/p74xb5qy/production/0df187016f7fe2cd19429e511b2c2423ffcf8082-1170x1147.png?w=654&h=641&auto=format 654w,\nhttps://cdn.sanity.io/images/p74xb5qy/production/0df187016f7fe2cd19429e511b2c2423ffcf8082-1170x1147.png?w=768&h=753&auto=format 768w,\nhttps://cdn.sanity.io/images/p74xb5qy/production/0df187016f7fe2cd19429e511b2c2423ffcf8082-1170x1147.png?w=1024&h=1004&auto=format 1024w,\nhttps://cdn.sanity.io/images/p74xb5qy/production/0df187016f7fe2cd19429e511b2c2423ffcf8082-1170x1147.png?w=1170&h=1147&auto=format 1170w","sizes":"(min-width: 1170px) 1170px, 100vw"}},"layout":"constrained","backgroundColor":"#fc3c04","width":2000,"height":1961},"url":"https://cdn.sanity.io/images/p74xb5qy/production/0df187016f7fe2cd19429e511b2c2423ffcf8082-1170x1147.png"}},"slug":{"current":"positionnement-concurrentiel-des-plateformes-de-video-a-la-demande"},"title":"Positionnement concurrentiel des plateformes de vidéo à la demande : stratégies éditoriales et cartographie de l’offre (Partie 2/2)","excerpt":"Cette seconde note s'attache à décrypter les lignes éditoriales de sept grandes plateformes et présente de nouveaux outils interactifs pour visualiser et comprendre la structure de leurs catalogues.","publishedAt":"30-06-2026","authors":[{"firstname":"Joëlle","surname":"Farchy"},{"firstname":"Anouck","surname":"Butraud-Assathian"},{"firstname":"Léna","surname":"Laqueyrerie"}],"type":["Recherche"],"secteur":["Audiovisuel","Éthique du numérique","Pluralisme culturel"]}}]}},"pageContext":{"id":"-4e563c6b-efa0-5446-97c6-918068120137"}},"staticQueryHashes":["219754891","2834294195","312283230","3129410109"]}